Cookie Usage Policy

1. What are cookies Cookies are small text files that websites store on your device (computer, phone, or tablet). They help us ensure proper website functioning, customize content and advertising to your interests, analyze traffic, and improve our services.

Cookies can be:

• necessary – required for website operation (e.g., login, form completion),
• functional – improve user comfort (e.g., language memory),
• analytical – help us understand how visitors use the website,
• advertising – enable display of relevant ads based on your interests.

2. Who is the controller The controller of personal data processed through cookies is: Controller: Novo Plaza s.r.o., Company ID: 26483360, registered office at Na Perštýně 342/1, Staré Město, 110 00 Prague 1, Czech Republic. File number: C 85126 kept at the Municipal Court in Prague, registration date: November 7, 2001. Contact email for personal data protection inquiries: gdpr@novoplaza.cz

3. What cookies we use This document contains a list of cookies used on the website novoplaza.cz. The list includes cookies necessary for website functionality, as well as analytical, advertising, and functional third-party files.

NECESSARY COOKIES cookieconsent_status, novoplaza_session – Storing visitor's cookie preferences and maintaining website functionality (Provider: novoplaza.cz)

ANALYTICAL COOKIES _ga, _gid, _gat – Google Analytics, measuring traffic and user behavior (Provider: Google LLC, USA)

ADVERTISING COOKIES _fbp, fr – Meta Pixel, conversion tracking and ad personalization (Provider: Meta Platforms, USA)

FUNCTIONAL / MULTIMEDIA COOKIES VISITOR_INFO1_LIVE, YSC – YouTube, displaying embedded videos (Provider: Google LLC, USA)

SECURITY / CDN COOKIES __cf_bm – Cloudflare, website protection against bots (Provider: Cloudflare, Inc., USA)

Note: Some services may transfer data outside the EU/EEA (especially to the USA). In these cases, we use Standard Contractual Clauses (SCCs) approved by the European Commission.

4. How you can manage cookies On your first visit to the website, a cookie banner will appear where you can choose which cookie categories to allow. You can change your preferences at any time by clicking the "Cookie Settings" link in the website footer. You can also delete all cookies stored in your browser or completely disable their use.

5. Legal basis for processing

• Necessary cookies – processed based on the controller's legitimate interest (ensuring website functionality).
• Other cookies (functional, analytical, advertising) – processed based on your consent, which you can withdraw at any time.

6. Data retention period The retention period is specified in the table above. After this period expires, cookies are automatically deleted or renewed on a new visit if you grant consent again.

7. Your rights You have the right to:

• withdraw your consent to processing,
• request access to personal data, their correction or deletion,
• restrict processing or raise an objection,
• file a complaint with the supervisory authority (Office for Personal Data Protection, www.uoou.cz).

8. Document updates We may occasionally update this policy. We therefore recommend checking this page regularly. Last update date: October 2025